Evolve Network implemented numerous activities in partnership with MiiMi Aboriginal Corporation in Bowraville, NSW. The Bowraville Fitness Club was one of the success stories.
What mattered to the community: The objective of the funding was to sustain social inclusion in community and simultaneously create financial sustainability for the organisation. Community members had noted opportunities to increase their fitness and wellbeing were important.
The Evolve process: The Bowraville Fitness Club married the sporting activities that already existed in the community with a marketing campaign and club structure thereby providing the sporting activities with new avenues to grow their businesses. The program provided seed funding and marketing support to sports (and wellbeing) practioners to grow their classes. Fitness Club members paid a nominal fee of $5 per week to participate in as many activiites as they liked. At its peak the club had close to 60 members many of whom had not previously participated in sporting activities.